We consulted an expert about how to buy the best matcha, from ceremonial-grade blends to everyday favorites, so you can enjoy ...

Matcha tea offers many health benefits, but it isn’t suitable for everyone. Here are the 7 types of people who should avoid ...

If you love matcha, it's essential to have the proper tools to prepare the frothy green tea. That starts with a bamboo whisk, ...

Matcha, a finely ground Japanese green tea powder, has surged in international popularity. Today, variations of the trendy ...

I'll be honest with you. I don't love the taste of matcha. I do, however, greatly appreciate its effects on my body after a ...

From cocktails and alcohol-free alternatives to seasonal drinks and the continuing matcha madness, what direction will the ...

Gen Z is embracing matcha as its defining cultural beverage. Brands like Good & Proper and Melo Matcha are focusing on ...

Starbucks is making January a whole lot better with the launch of a brand-new pistachio matcha latte. It might be cold, but ...

A tea master reveals which non-dairy milk creates the smoothest, most balanced matcha latte — and which ones to skip.

The Japan Food Product Overseas Promotion Center ( JFOODO ) has been engaging U.S. millennials since 2017. In FY2025, they ...

Japan's agriculture department said the rise of counterfeit products had increased with the rise of matcha's popularity, but it was impossible to provide a specific number. Tackling the problem is ...

The matcha shortage, fueled by social media trends and compounded by many farmers retiring and young people not continuing ...