Add Yahoo as a preferred source to see more of our stories on Google. A bowl of green matcha tea with matcha powder and a traditional matcha whisking tool - leolintang/Shutterstock Matcha is a ...

The bright-green drink dominating social feeds today began with a very different brewing style—and a journey across cultures.

12 Matcha, NYC's newest matcha store offering a modern take on an ancestral tea ritual. Culture isn’t something that can be staged. It must be felt, expressed through rituals, materials, colors or ...

Matcha lattes, matcha cheesecake, matcha donuts, matcha milk tea, matcha tiramisu, matcha powder, matcha facemasks, matcha perfumes, matcha coffee, matcha beer — the practical uses of matcha seem ...

A viral video from Lucknow shows a street vendor preparing matcha in a traditional chai style, surprising social media users.

A Lucknow street vendor's ‘garam matcha chai’, serve in kulhad, has gone viral, sparking mixed reactions online.