LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest success story on market segmentation analysis. The client, a renewable ...

Market segmentation is the science of dividing an overall market into customer subsets or segments, whose in segment sharing similar characteristics and needs. Segmentation typically involves ...

LONDON--(BUSINESS WIRE)--Changing social, political, and economic scenarios have propelled a variety of challenges for companies in the CPG industry. Constantly changing preferences, widely ranging ...

Market segmentation is the practice of dividing customers into groups of potential buyers that have similar preferences and buying habits. As opposed to mass marketing, in which the company offers the ...

Successful expansion into new market segments isn’t solely about having superior products or aggressive sales tactics. It’s about truly understanding your new audience and aligning your entire ...

To segment a market, you divide your potential customers into different groups. Millennials, Generation X and baby boomers, for instance, or fans of thrillers, paranormal romance and horror. Then you ...

Market segmentation is a standard element in pharmaceutical brand marketing plans. At P&G, General Foods, Lever and other package goods giants, market segmentation is practiced at the most ...

The modeling of buyer behavior by stochastic brand choice models has typically involved the use of a single model to represent the behavior of all consumers though consumer heterogeneity is recognized ...

An important part of how to market a law firm is targeting the correct audience. To do this, you first need to ensure you know who your targets are and understand as much about them as possible. In ...

I recently attended the 20th annual Multicultural Marketing and Diversity conference of the Association of National Advertisers. I was delighted to see that multicultural marketing and diversity were ...