Forbes contributors publish independent expert analyses and insights. I write about modern marketing, creative ideas and evolving careers. Just spoke at AMA Chicago BrandSmart about a favorite topic, ...

Marketing channels have several key characteristics. Companies must properly match those characteristics with their products and customers when deciding on a distribution strategy. One consideration ...

Developing a good product or service is challenging enough – getting customers to recognize its advantages and then making the sale are entirely different challenges. You might make a better mousetrap ...

We’re facing a challenging economic climate. Rising interest rates, inflation and fear of an impending recession are top of mind for business leaders at small and midsized companies as speculation ...

Cross-channel marketing can help small businesses boost sales and improve customer engagement, retention and conversion rates. By centralizing your customer data into a single source of truth, you can ...

Selecting the marketing channels to use is a complex decision – there’s no one-size-fits-all formula for distributing your product. Whether you’re just getting started or you’ve been in business for a ...

So, you’ve probably heard the term ‘Integrated Marketing Communications’ thrown around. It sounds fancy, right? But really, ...

The pressures of COVID and advancements in B2C omnichannel practices are pushing B2B suppliers to take a more customer-centric approach in their marketing. Multichannel marketing means reaching out to ...

Marketing is a key driver of business growth, but building an effective approach takes time. Whatever size your business is, you’ll need to think about marketing from day one. Once you’ve got your ...

James Chen, CMT is an expert trader, investment adviser, and global market strategist. Eric's career includes extensive work in both public and corporate accounting with responsibilities such as ...