Finding ways to keep pace while maintaining a clear understanding of one’s actions is challenging, but there are ways to ...

A thriving business requires constant market research to appeal to customers. Here are tips and strategies to start doing market research like a pro.

It's hard to believe how different it was, just a mere 15 years ago, to conduct secondary market research. There was no Internet (commercial at least), no Yahoo portal, no Google search, no ...

Businesses must future-proof themselves to endure an ever-changing economic landscape. Focusing on creating value both internally and externally through strategic planning is crucial for a brand's ...

I’ve been working in market research for my entire career spanning a 30-year period, including leading large teams and building my own successful agency. I’m someone who is curious and open to change, ...

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Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Katie Miller is a consumer financial services expert. She worked for almost two decades as an executive, leading multi-billion dollar mortgage, credit card, and savings portfolios with operations ...

Conclusive research is a structured data collection technique that provides detailed, factual information that's useful in decision-making. Descriptive marketing research is a form of conclusive ...