Prepared materials include acrylic paint of about 10 colors, white liquid which is seen as milk, and oil and kitchen detergents. First of all, take milk ... ... Pour ...

A hypnotic new video reveals the unearthly beauty of life up-close. Using different colored ink in water, the team at the Macro Room has created a breathtaking short film that could rival the effects ...

For anyone who’s currently looking for a way to break their brain—aside from watching Tenet again—we have a unique slow-mo video that plays with time as well as speed. The reality distorting short ...

It’s an odd paradox of our times, but when we see something extraordinary these days, it’s easy to assume that it was computer generated. CGI is the current all-consuming method of creating movie ...

This video from Macro Room turns a macro lens on pills dissolving in water. The result? The pills explode like little fireworks. We see pills of all shapes and colors undergo this process, and the ...

The best thing to do with ice cream is eating it. But the second best thing is watching it melt through a macro lens. Yes, it might make you a tiny bit hungry, but this Macro Room footage of popsicles ...

Canadian-based startup Keek is having a very good week. The company just announced that they received $5.5-million in financing, not bad for a business that's banking on the future of microvideos. The ...

In the video, Ouaniche, a.k.a. Macro Room, kicks things off by clicking on a stopwatch, as if to say, “Are you ready? Watch this.” The art director then proceeds to toss various objects into the air ...