With many taking to Twitter to accuse Macmillan of ‘hijacking’ the challenge, the charity has retorted that its supporters were actually doing the Ice Bucket Challenge in July, before ALS supporters ...

Macmillan has sponsored a new book blog, The Daily Reader, the goal of which is “to help you discover great Macmillan has sponsored a new book blog, The Daily Reader, the goal of which is “to help you ...

Macmillan Cancer Support has consolidated its advertising into integrated agency Joshua-G2. The WPP-owned agency has been named as the cancer charity’s lead marketing communications agency following a ...

Macmillan Cancer Support has defended itself on Twitter following a barrage of complaints that it ‘stole’ the Ice Bucket Challenge idea away from UK motor neuron charity MND, accusations that have ...