New Programs Reward Member Engagement and Help Travelers Discover Overnight Stays Along Their Routes FLEMINGTON, NJ, ...

Wildfire Systems, a loyalty and consumer insights platform, and Badge, a mobile wallet infrastructure provider, today announced a strategic partnership that brings personalized merchant offers and ...

Southwest Airlines is introducing a new Rapid Rewards tier system, with new ways to earn and redeem points. Here’s what ...

Loyalty points are becoming more liquid as airlines give customers more choices over when and how much of their accumulated ...

The TrueLoyal MCP, now in beta, lets loyalty teams ask questions about their members and purchases in plain language and build their own dashboards. SAN ANTONIO, Oct. 14, 2026 /PRNewswire/ -- ...

Southwest Airlines is introducing a major overhaul of its Rapid Rewards loyalty program beginning January 1, 2027, adding a ...

The airline's Rapid Rewards program has seen massive growth this year. Southwest's latest changes aim to reward members ...

The Dallas carrier is also boosting the reward earnings for members of its credit card program.

Fewer Gen Z flyers are participating in airline loyalty programs than older flyers. Airline loyalty programs are big business. The four biggest U.S. airlines generate more than $20 billion in combined ...

Ask any bank executive why they run a rewards program and you'll get some version of the same answer: to increase retention, engagement, or top of wallet. Those are all great reasons, but only half ...