Case in point: the great Fruit of the Loom logo mystery.

Among the best circular logos are some of the most recognisable brand identities out there. The circle is a satisfyingly pure and simple geometric shape, and circles are found everywhere in nature. It ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Future / Levis / Uniqlo / Baskin-Robbins / Big Brother / Guild of Food Writers The best ...

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...

Gradients and 3D effects are a little tacky, but the flat design of the new logo is also pretty bland. The new design takes on the flat style that has become ubiquitous in enterprise rebrands, where ...

The right logo says everything without saying a word. It connotes feelings of honor, trust, pride, excellence and integrity. It conveys a series of virtues and a set of values without pages of copy ...

Ask any football fan, and they’ll probably tell you that their favourite logo in the sport is the one worn by the club they support. The best logos and badges form a huge part of the connection ...

At a certain point, people stop recognizing your brand by its name and just go by its image. That's where a great logo comes in. But for every great logo, there are plenty of bad ones. With help from ...