While there’s no arguing that Korean skin care is top-tier, don’t sleep on K-beauty makeup products, particularly when it comes to the best Korean lip stains. Over the course of the last year, they’ve ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." One of my first introductions to makeup was watching my cousin paint her face with products from various ...

“Blush had a real moment in 2025, with lots of cool girls in Korea wearing blush high up on their cheeks, right below their ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." If there’s one thing K-beauty has mastered, it’s the art of an effortless glow—whether that’s glass skin, ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Lip tints have taken over TikTok recently, but they’ve been all the rage in South Korea for as long as I ...

With the rise in popularity of K-pop, Korean dramas and skincare, Korean makeup has also been attracting the interest of ...

K-Beauty might have flipped the world of skin care on its head, but the best Korean makeup is where the innovation really goes to show. Think sheer, skinlike finishes with a whisper of natural-looking ...

Once upon a time, Korean beauty products were hard to come by (if you lived in the United States, that is). Fast forward to today, and you can buy everything from sheet masks to essences at places ...

Pink, red or even magenta-purple blush on the cheeks has become the key element in many South Korean women’s makeup routines. By Haemin Kwak Reporting from Seoul Ruddy cheeks defined the otherwise ...