What's in a name? José Cuervo's namesake tequila brand is intertwined with some of the most pivotal moments in Mexican history, from gaining independence from Spain in 1821 to the Mexican Revolution.

Jose Cuervo is one of the best-known producers of tequila in the world, with centuries of experience distilling the unique agave spirit. In addition to its line of traditional tequilas, it has ...

Proximo Spirits — the U.S. distribution arm for Becle, which owns Jose Cuervo tequila — said that fear in the Hispanic ...