Levi's Blue Tab collection, which debuted in 2025, reimagines the brand through Japanese design and craftsmanship.

KOJIMA, Japan (AP) — Denim, that All-American fabric, is all about being Japanese in the town of Kojima, where the main road is named Jeans Street, with real pairs of pants flapping like flags ...

USA We Support Operation Desert Storm,” the text read in red, white, and blue. Behind the words, a bald eagle stretched its ...

Paul O’Neill has never really recovered from the shock of his first trip to Japan. It was 2012, and the Irish designer was three years into his dream gig leading Levi’s Vintage Clothing, the historic ...