This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. For years, Icy Hot’s advertising has focused on the ...

Unrivaled may be a brand new league, but it's already providing an experience like no other. Courtesy of the Icy Hot team, I ...

For years, Icy Hot’s advertising has focused on the functionality of the therapy that it delivers via patches, balms and sprays. Usually, those efforts have been led by pro athletes at the top of ...