What’s in a name? A name starts the story of your company or product. A great name won’t make a lousy product soar. And a terrible name won’t necessarily drown fantastic technology. But in this world ...

A name is the cornerstone of a brand’s identity, and plays a critical role in your startup’s success or failure. The task of naming your business starts with understanding your core proposition, ...

Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. When people hear the term personal brand statement, they often ...

Think about your favorite brand. Now ask yourself, "Why do I like that specific brand?" I can almost guarantee one of the reasons is related to its name, look or how those features make you feel.

Brand personality is the set of human traits associated with a brand. It helps a business connect with its target audience on an emotional and personal level. Brand personality not only influences ...

Sariki Abungwo, Founder/CEO of Blesatech. Helping small business owners to start and grow their businesses by leveraging marketing systems. In today’s saturated market, where competition is fierce and ...

Your audience might be coming from a chatbot. Learn how to get your brand cited where it matters. Here’s how to show up in AI search results. There’s been a lot of talk recently about whether large ...

What is the best way for a Premier League club to promote its brand? And what is the thinking behind changes to approach? After Jack Pitt-Brooke revealed Tottenham had emailed Premier League ...