Ship Bottom Brewery teamed up with GS1 US and Avery Dennison and used 2D barcodes on their ales as an engagement tool to see which customers consumed the new flavors. We rely on QR codes for a number ...

Ramon Ray explains how businesses can use 2D barcodes and highlights new barcode scanner products from Wasp Barcode Technologies. “We use barcodes so much in our lives. Unfortunately we smaller ...

The UPC barcode, appearing as a sequence of vertical lines on a product label, revolutionized the retail industry 50 years ago by automating price lookup at checkout. While the technology has endured, ...

The integration of a mobile barcode, also called a 2D barcode, into a marketing initiative is a way for a brand to activate a campaign, making it engaging, immersive and interactive for the consumer.

The retail and supply chain sectors are experiencing their most significant transformation since the barcode’s introduction in 1974. By December 31, 2027, businesses must ensure their point-of-sale ...

June 26, 1974 was an historical milestone that changed the shopping experience: That’s the date the first item was ever scanned with a barcode. Juicy Fruit gum at a supermarket in Troy, Ohio, became ...

Sprint has announced a partnership with 2D barcode specialists Scanbuy to put software capable of decoding the black & white symbols blocks onto select Sprint handsets. 2D barcodes can be used to ...

Sprint mobile phones can now read 2D barcodes, making it simpler for the carrier's customers to get product information via mobile. 2D barcodes are simple black-and-white images, but each one is ...