They say a picture is worth a thousand words, but when it comes to marketing, words can be more important. Every time you see words on advertising and promotional materials, they have been carefully ...

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You could be the most incredible writer in the world, but that enviable talent won't do much for you as a businessperson if you're not turning your site traffic into conversions. Conversions, of ...

Having a flair for writing is a big plus when developing marketing materials, but creativity only comes after you do your homework and crunch some numbers. Writing copy for ads, brochures, fliers and ...

Ramit Sethi, CEO of GrowthLab and I Will Teach You To Be Rich, has created a business out of teaching entrepreneurs to be more focused, more efficient, and more productive. Along with free content and ...

Attention spans have grown shorter in the mobile era. That means PR copy must now be crisp and creative if it’s going to stand out. Here are three tips to help you write compelling copy more quickly, ...

When testing copy, make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal and why. When it comes to creating ads that convert ...

Google’s Smart Bidding system is a set of automated ad bidding strategies that use machine learning to help optimize bidding for conversions. It makes it easier for marketers to increase sales, leads, ...

The key to persuading consumers that you have what they need or want is to determine exactly what it is they need or want -- or believe they do. Trying to sell someone a product or service based on ...