Kids are still playing with Hot Wheels, those gleaming toy Camaros, Cougars and Corvettes you got for Christmas or your birthday, years and years ago. But those kids, who are sending new and even ...
Hot Wheels has kicked off a communications platform crafted in partnership with BBH USA, "Challenge Accepted," with a parent-targeted campaign centered on how the toy line can nurture a "challenger ...
When Hot Wheels Unleashed makes a comeback, much is the same, both on the surface and behind the toy wheel. However, finely tuned controls and a couple of new features enhance the already great ...
Wealthy Driver on MSN
Why Hot Wheels toys continue to be popular collectibles for adults
If you look closely, the entire Hot Wheels world has become a community with its own rituals and stories. Keep reading and see why these small cars still hold such big appeal. Collectors often ...
Similar to Lego and Mega Bloks--which is owned by Mattel--Hot Wheels Brick Shop building sets are pieced together using a variety of different brick types and sizes. Whereas Mega Bloks' Hot Wheels ...
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