“My fishing focus has been giant yellowfin tuna ... Be creative, make new shapes and looks, and contribute something new to ...

Few things in fishing can match the excitement of having a striped bass blow up on a topwater. These are the best striper ...

Hunt doesn’t pitch live baits until the colorful fish make it clear they won’t eat anything else. If he gets into a school of dolphin, he’ll have his anglers start off by casting lures such ...

These guys love their lures and fish them with great success. When they post a photo or a video, I’m always interested in what lure it was that caught the big fish—not just the colors of the skirt, ...

These here make for my top five best salmon lures year in and year out ... anchovy, herring, or tuna belly fillet. Once you start buying Spin-N-Glos, it’s almost impossible to stop Plunking ...

Part of the reason I haven’t caught more is simply because I have fishing A.D.D.; I’m so into variety that I have a hard time passing on trout, stripers, smallmouths, tuna, and many other fish ...

The awesome run of false albacore off Cape Lookout is unequaled anywhere in the country from the middle of October to the end ...

With a myriad of baits and lures to select from, knowing what to choose in various situations can make the difference between an incredible day on the water and one where you miss the action. Our pro ...

Autopilots integrated with engine controls open up a world of angling advantages. From the best reels and lures to accessories and apparel, we have you covered when it comes to choosing the best in ...

WHEN YOU MAKE YOUR LIVING AS A SERVER IN A RESTAURANT, WHICH A LOT OF, WE HAVE A BUNCH OF FOLKS WHO DO THAT, YOU WANT LOTS OF PEOPLE THERE AS LAKE LURE LOOKS TO THE FUTURE, IT’S PEOPLE ARE ...

We always think that there’s a better way to do something, whether that’s a reel that adds casting distance, glare-cutting glasses, or a lure so good “that it has ... These fish flip flops will make ...