Heineken has been instructed by the UK advertising regulator not to use an alcohol-free beer ad unless it is prominently stated the beverage is zero abv. A complaint had been lodged with respect to an ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. You may have already felt the vibe shift this festival ...

It will be a less spirited Super Bowl. Sales of non-alcoholic beer, wine and spirits surged 26% over the past year to top $800 million in the US, market research firm NIQ told NBC. Non-alcoholic beer ...

AMSTERDAM, Jan. 02, 2025 (GLOBE NEWSWIRE) -- People's drinking habits are changing, so do we still need abstinence months like 'Dry January' and 'Sober October' in the diary to choose non-alcoholic ...

Having non-alcoholic beer on-tap has its advantages, or so Heineken says. The number one advantage is it allows consumers to have a more authentic experience when having a pint. With the stigma ...

Nonalcoholic beer is the lone bright spot in a shrinking global beer market, set to hit $4 billion by 2028 as Millennials and Gen Z drive demand beyond Dry January. U.S. “nonalcoholic” beers may ...