News

HBO Max Lives! Max to Change Its Name Back After Two Years
Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it from the streamer's name.
Here's why HBO Max has rebranded so many times
HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...
Corporate-TV Branding Has Gotten Out of Control
Formerly known as SpinCo., Versant is a new company (owned by NBCU-parent Comcast) composed of a bunch of cable channels that ...
TV Tech6dOpinion
HBO Must Tread Carefully With Its (Re)Branding
The short answer: Yes, branding matters immensely in a landscape as crowded as streaming, where the likes of Amazon Prime ...
HBO Max Adding New International Territories As Execs Talk Local Programming & Rollout Strategy
If a packed NEM crowd wanted the low-down on what the Warner Bros. Discovery split means for the international biz, it was ...
Opinion
Column: Streaming platform Max is changed back to HBO Max. It’s like deja vu all over again.
Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.
Warner Bros. Discovery gives up, re-renames streamer "HBO Max"
Bullying works! At Wednesday’s Warner Bros. Discovery upfront presentation (attended by The A.V. Club), HBO boss Casey Bloys ...
HBO Max Is Back as Warner Bros. Discovery Rebrands Streaming Service – Again
The media giant says the move is based on refocusing its streaming strategy on "the programming that is working best" ...
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Max Returns to HBO Max Brand Name — Read Some Hilarious Internet Reactions
They credit the work, investment, and refocusing the strategy on programming that is working best, such as HBO, recent box-office movies, docuseries, certain reality series, and Max and local ...
Max will become HBO Max (again)
Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.