PPC Hero wrote that Google would be making changes to the AdWords display URL policy on April 1st. I asked Google for more details on this policy change and they informed me that the policy is ...

Your Google AdWords display URL may impact your AdWords quality score, but to what extent is the question? A Google Groups thread has discussion on the topic, where AdWordsPro.Jordan, an official ...

Today, Google announced that it is enabling Google AdWords advertisers to remarket to its users by letting them cookie their users, and then buy display ad inventory that match those user cookies on ...

Google AdWords announced quietly on Google+ that they are now changing the way how they handle displaying unicode characters in the display URLs. Google said display URLs in Unicode characters will ...

Google AdWords created a new headache for digital marketers earlier this year. It confirmed that paid search ads would no longer be displayed on the right side of a Google search engine result page ...

The latest roll-out from Google AdWords could dramatically change the number of advertisers running display campaigns – and whether anyone gets paid to make display ads anymore. While that might sound ...

Google updated AdWords Display Planner to include click and impression forecasting data based on campaign bid and budget. It also announced a new program called Smart Goals that uses machine learning ...

Google AdWords, the online advertising service that allows marketers to purchase advertising across multiple platforms and formats (i.e. images, video), has a neat new addition which recognizes that ...

For campaigns running on AdWords’ Google Display Network (GDN), advertisers will likely have various goals and results. For branding and awareness, ad impressions and reach will be the key metric to ...

Google AdWords has rolled out Showcase Shopping ads to more countries just in time for the holiday season. Showcase Shopping ads have been designed to meet the needs of today’s mobile shoppers, while ...