As we gracefully move through life, our skin and features naturally evolve, and so should our makeup approach to enhance our ...

For women over 50, great skin involves paying attention to what works for your body. Mature beauty influencer Kat James says ...

Ask any beauty editor for their best foundation recommendations and I guarantee you, IT Cosmetics CC Cream will feature in their top three. Having launched onto QVC back in 2016, the lightweight face ...

Within almost every beauty brand, there’s at least one product people rave about over others. Some brands release gravity-defying mascara, and others drop a nourishing matte lipstick formula. But ...

Without much warning, e.l.f. cosmetics casually dropped the Halo Glow Liquid Filter. As one of the most talked about launches of the summer (that just so happened to sell out almost immediately in all ...

e.l.f. Cosmetics launches new “The Many-Trick Pony” campaign highlighting e.l.f.'s holy grail, Halo Glow Liquid Filter. Featuring the voice of Rebecca Black, the spot showcases how this multi-tasking ...

Anyone who's ever experienced that surge of excitement every time the lights went off on Room Raiders knows: things are infinitely more fun when they glow in the dark — including makeup. (Though that ...

We all want to look our best, and makeup is a wonderful ally in enhancing our natural beauty. Yet, sometimes our trusted ...