Members of Generation Z, born between 1997 and 2012, are truly redefining consumer behavior through their proficient use of artificial intelligence. As digital natives, Gen Zers seamlessly integrate ...

“The research that we’re seeing is that patients are going there first, before the web, before their provider, and they’re having an interaction,” Cohn told me, referencing consumer AI tools. That’s a ...

As Nike targets a new generation with a revised slogan, "Why Do It?," NPR's Ailsa Chang talks to consumer trends expert Casey Lewis about what brands get right and wrong about Gen Z. TYLER THE CREATOR ...

The Floral Marketing Fund's new nationwide study, Catering to Generation Z Consumers: Identifying Key Traits and Wellbeing Benefits in Floral Products, explores how Gen Z consumers purchase flowers ...

OXIO, a leading Telecom-as-a-Service (TaaS) platform, today released its 2026 Mobile Consumer Survey, revealing a U.S. mobile market defined by active evaluation, declining switching friction and ...

If your business caters to Gen Z (those born around 1997 to 2012), know that this generation has reinvented marketing touchpoints by prioritizing community connections. Instead of gearing toward ...

India's Gen Z is projected to command $1.3 trillion in disposable income by 2030, influencing key industries like beauty, fashion, and fitness.

You ask if the coffee shop has the new seasonal drink yet, and the young barista, a Generation Z (Gen Z) member, looks back at you with a blank, expressionless face before pointing to the menu board ...

The last two years—2024 and, more notably, 2025—saw a wave of protests by a new generation of students and young professionals looking for political change, better economic conditions and more climate ...

Societal norms change over the years, which is why Gen Z refuses to do these 11 outdated things older generations think are ...

India’s Gen Z, people born between 1997 and 2012, is set to become a major force in the country’s consumer economy. By 2030, ...