EA has officially unveiled its new EA Advertising service that connects brands with the publisher to make it easier to run advertising campaigns in-game. This will largely be focused on in-game ...

Mohsen Baqery is a Staff Writer at GameRant based in Turkey. He primarily covers video game news while occasionally writing guides and listicles. Mohsen began his journey in video game journalism by ...

AdInMo, a player-centric monetization platform for mobile game developers, has announced the beta release of its InGamePlay software development kit (SDK) 3.0. InGamePlay 3.0 builds on AdInMo’s ...

The vast majority of advertisers who buy ads in video games (91%) no longer consider gaming to be an experimental media channel. That’s the good news, according to joint research by the IAB and ...

Advertising disruption of video gaming is getting worse, according to new poll of gamers -- while at the same time, more of them are engaging with that in-game ad content. Now, 65% of gamers say “ads ...

Finding more in-game ad inventory is like hard mode compared to other digital channels. Signing up publishers in the in-game ad space is complicated. Placing digital billboards that can run display ...

Gaming advertising has surged in recent years as video games grow in popularity, especially among young consumers. With 86% of marketers indicating that games are of growing importance to their ...

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. EA CEO Andrew Wilson has said in-game advertising could become a ...

From bizarre gameplay to questionable advertising tactics, we're taking a look at some of the most ridiculous mobile game ads appearing on Snapchat ...

Mobile gamers are active retail shoppers, with 45% reporting they spend $200 or more per month on retail items and 31% spending more than $500 per month on groceries, per a new report from game ...