Kathryn Jezer-Morton recently wrote a viral article for The Cut saying that we should all try to make 2026 the year of “friction maxxing.” Here's why she's right.

Stanford’s Bob Sutton and Huggy Rao on how to boost efficiency and satisfaction while also improving innovation and decision-making. Organizations too often subject their employees and customers to ...

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Space to play or pause, M to mute, left and right arrows to seek, up and down arrows for volume. Friction is a force that exists when two surfaces rub up against each other. For example, this cup on ...

Is friction real? Once, with the quiet certainty of someone who just stayed up all night in the company of equations describing concrete, my college roommate told me that friction was made up. Now, ...