CINCINNATI -- Procter & Gamble Co. is setting the record straight: It turns out Ivory soap's ability to float wasn't an accident. Ivory's buoyancy has been used in marketing since the soap went on ...
This iconic cake of soap invented almost 150 years ago, has become a part of Americana largely by advertising its two strange merits: "It Floats" and its "99+44⁄100% Pure."The original product is a no ...
In 2002, a large smokestack and a power plant were demolished to make way for an expansion of the New York Container Terminal. These two structures were tangible proof that a major production facility ...
The soap battle of the century last week came out into the open for all to see. For years huge Lever Bros. (Swan Spry, Rinso, Lux, Lifebuoy, etc.) and huger Procter & Gamble (Ivory, Crisco, Oxydol, ...
Walk into a Walmart, Target, any drugstore chain in your neighborhood or a corner bodega for New York City dwellers, and chances are you’ll find an Ivory Soap bar, or a pack of 10 bars for under $5, ...
An advertisement for Ivory Soap from Procter and Gamble, circa 1879. Walk into a Walmart, Target, any drugstore chain in your neighborhood or a corner bodega for New York City dwellers, and chances ...
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