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Hybe's Latin boy band Santos Bravos debuts with sold-out concert in Mexico City

Members of Santos Bravos are seen in this photo provided by Hybe Labels on Oct. 23, 2025. (PHOTO NOT FOR SALE) (Yonhap) Scenes from Santos Bravos' debut concert are shown in this photo compilation ...

Why HYBE Is Betting Big on Latin: Isaac Lee on the K-Pop Giant’s Next Global Growth Engine

HYBE bets on Latin music as its next global growth engine. CEO Isaac Lee explains the strategy behind HYBE Americas and why Latin artists are key.
Music Business Worldwide

HYBE ‘to build a global platform for African talent’ via new partnership with Tyla managers Brandon Hixon and Colin Gayle

In November 2023, HYBE acquired Latin music label Exile Music, establishing HYBE Latin America with offices in Mexico City, ...