A long-time favorite of bartenders, Fernet Branca has made a huge leap in popularity in the cocktail world during the past decade or so. A go-to in much of Argentina (where it’s mixed with Coca-Cola), ...

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A bitter beverage beloved in Argentina as a hangover cure is slowly and steadily gaining in popularity in the U.S., and with good reason. In Argentina, fernet is the liquor for all occasions.

Fernet-Branca doesn’t give a damn about its bad reputation. These are a small handful of the countless less-than-glowing things said of Fernet-Branca, invented in 1845 by self-taught herbalist ...

The first time I try fernet, it’s straight up and on the rocks in the Amigo Room at Ace Hotel & Swim Club. It’s also the last time I try fernet. If cough syrup and wheatgrass had a lovechild, this ...

Among bartenders and the cocktail-savvy, Fernet Branca is a bitter amaro with a reputation as a welcome shot, referred to affectionately as a “bartender’s handshake.” Fernet Branca didn’t coin that ...

Your first sip of Fernet Branca, an Italian liqueur, will be akin to waking up in a foreign country and finding a crowd of people arguing in agitated, thorny voices outside your hotel window. It’s an ...

Its flavor has been likened to candy cane, pine tar, even mouthwash — sometimes a combination of all three. Its industry appeal has earned it a nickname as the “bartender’s handshake.” It is the most ...

A century ago Italian immigrants poured into Argentina looking for a new start, their heads full of dreams and their arms full of a medicine-smelling Italian liqueur. It was called fernet (pronounced ...

Think medicine tastes awful? Maybe Fernet isn’t the drink for you. To some palates, the incredibly bitter Italian liquor is worse than cough syrup. Bizarrely though, in Argentina it’s so popular that ...