When it comes to having fun and going fast, minimalism is often the name of the speed game, and the old-school lightweight speed ethos is on full display in this Ariel Atom track car. Instead of the ...

A lightweight, minimalist approach to speed has long been Ariel’s signature, and the company is marking 25 years of the Atom with a special edition built purely for the track. The new Ariel Atom 4RR ...

View post: 2026 BMW Alpina XB7 Manufaktur Revealed As the End of an Era In a world where too many new cars try to be all things to all people, Ariel Motor Company and its lightweight, hopelessly ...

The Ariel Atom has long been one of the nuttiest, most track-focused cars on the planet, and 18 months ago, the small British manufacturer launched the 4R. This little beast uses the same engine as a ...

The Ariel Motor Company has been producing stripped down, serious driver’s cars for 25 years now. Yup, for a quarter of a century, the brand has produced scaffolding-like chassises with grippy tires, ...

This here is the Ariel Atom ‘4RR’, conceived to mark 25 years of the pint-sized sports car. It’s also the most powerful Atom ever created, automatically christening it as the new Final Boss of ...

Ariel, the boutique UK-based carmaker known for producing some of the wildest vehicles on four wheels, is celebrating its 25th birthday by announcing its most powerful car ever, the Ariel Atom 4RR.

Ariel introduced the new Atom 4RR to celebrate the model’s 25th anniversary. The even more track-focused version of the Atom 4R will be limited to 25 units. A tuned Honda engine produces 525 hp, ...