"A rose by any other name would smell as sweet." Or would it? This memorable line from Shakespeare's "Romeo and Juliet" actually had very little to do with the scent of roses and more to do with ...

Of the five senses, can you guess which is the most powerful, the one that brings back memories, can transport you thousands of miles and even affects the taste of your food? Quick, who knows? Make ...

Give your sweetie a rose, and what will she do? Smell it. Expecting a rose to be fragrant is seemingly in our genes. But fragrance isn't necessarily in a rose's genes. Old or antique roses -- those ...

The American Garden Rose Selections (AGRS) 2026 winners: • ‘Buttercream Drift,’ introduced by Star Roses and Plants. • ...

If you’ve ever picked up a rose bouquet from the grocery store or sniffed at the options in a florist’s shop, you might have been disappointed by the lack of scent in those beautiful blooms. With ...

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Fragrance is connected in the most intimate way with memory. The scent of a fragrant rose can transport us to fond and cherished memories. Our visual delight in a beautiful rose bloom is immediately ...