Frankly, even among car enthusiasts, Ariel isn't a particularly well-known brand. That Top Gear meme is more than 20 years old now, and horrifying as that is, it's also a sign of the times. Ariel has ...

Anyone who enjoyed watching Top Gear before Jeremy Clarkson punched a producer will remember his epic review of the Ariel Atom. At the time, it started "at under £20,000" and delivered 300 bhp, thanks ...

A lightweight, minimalist approach to speed has long been Ariel’s signature, and the company is marking 25 years of the Atom with a special edition built purely for the track. The new Ariel Atom 4RR ...

The low-volume British carmaker Ariel got its start with a reimagining of the iconic Lotus Seven, gaining something of a reputation for building the car that filled Jeremy Clarkson’s epiglottis full ...