After a 10-year pause on the beloved character, Dos Equis premiered a new 60-second ad with “The Most Interesting Man” during ...

The Most Interesting Man in the World needs no introduction. Interestingly enough, Dos Equis is introducing him to a whole new generation when the popular Mexican lager brand airs its first "Stay ...

Dos Equis is reviving its famous “The Most Interesting Man” advertising campaign after a decade in an effort to turn around the beleaguered brand.

Jonathan Goldsmith is back as the Most Interesting Man in the World in a new Dos Equis commercial.

Jonathan has been part of our Make-A-Wish family for a decade,” said Hathaway. “He has shown up again and again for Wish Kids ...

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Now, 10 years after the brand retired the character, the Most Interesting Man is back. However, his life looks a little different these days.

Alison Payne, CMO for parent company Heineken USA, explains how the iconic character is being reimagined for the social-digital world.

Add Yahoo as a preferred source to see more of our stories on Google. (Photo: Dos Equis) Dos Equis announced on Friday that it is reviving one of advertising’s most recognizable characters, announcing ...

The relaunch comes during a transitional period for Heineken, as days earlier, the CEO Dolf van den Brink announced he would ...

Even without a name devoted to beer like Matthew McConaughey's nephew Miller Lyte or the teen named Bud Weisser who fulfilled his prophesy by trespassing at a Budweiser brewery the "Most Interesting ...