This as-told-to essay is based on a conversation with Lara Sophie Bothur, Deloitte Germany's first corporate influencer. Bothur now works freelance as a tech influencer. The following has been edited ...

Deloitte Digital is unveiling its global rebrand powered by Generative AI, inviting the industry to witness first-hand how they put the technology into action and how GenAI can be used for branding ...

When some brands launch a new product, they do so through a multimillion-dollar advertising campaign. Other brands don’t need ...

In a new report, “The Value-Seeking Consumer: Competitors Could Lose Out to Brands Offering More than Low Prices,” Deloitte examines value-seeking from the consumer’s perspective and finds that brands ...

Customer loyalty and engagement can make or break companies, warns a report from the Deloitte Center for Financial Services on blockchain-based solutions for customer loyalty. That makes rewards ...

To say that Mark Allatt, global brand director at professional services firm Deloitte, is larger than life is perhaps, a rather obvious observation. And yet, at the same time, it is utterly ...

Today Facebook and Deloitte Digital announced they are forming an alliance to help companies accelerate change within their own organizations to fully evolve into digital businesses. The goal of the ...

Matt McGrath, Deloitte's chief marketing officer for Asia Pacific and Australia, has been promoted to the role of global CMO, beginning September 1, 2020, following the retirement of US-based ...

Lara Sophie Bothur forged a brand new career path at the Big Four firm Deloitte. She started in consulting, but became the firm's first full-time corporate influencer in Germany. Bothur, now one of ...