So the big surprise is not why, but why now? There is no single answer to this question — but we can look at the factors that have increasingly piled on the pressure for SAP to change direction and ...

Back office software giant SAP has long coveted a leadership position in the front office, especially as digital transformation has become the initiative du jour at enterprises around the globe. The ...

Enterprise application mega-vendor SAP has just pushed further into the customer experience management space with the announcement that it is buying Swiss-based e-commerce platform vendor hybris for ...

SAP Hybris president Carsten Thoma is leaving the company after a 20-year reign. What does that mean for customers? What would SAP Hybris be like without Carsten Thoma, the executive who has led the ...

(Reuters) - European business software maker SAP AG has bought Swiss software developer hybris to expand its customer management platform, taking on Salesforce.com and Oracle in the ...

I attended last week’s Hybris Digital Conference in Munich and one of the event’s announcements concerned the new SAP Hybris Revenue Cloud offering. SAP Hybris Revenue Cloud works as a stand-alone ...