When marketing strategy is developed, the question of how to stitch together imagination and data surfaces. The framework chosen to build an executable marketing strategy is not always obvious at the ...

Finnegan’s Lynn Parker Dupree and Baker McKenzie’s Lothar Determann discuss a wave of new state laws regarding brainwaves tracked by wearable devices, or data derived from the activity of a person’s ...

Does the value of data for marketers ebb and flow or is it constant, best measured against a specific undertaking? Should we consider third-party data bloodied and conclusively on the ropes, or ...

Enterprises are tackling the ugly problem of reconciling widely distributed data, driven in part by the move to service-oriented architecture No one likes data integration. It’s painstaking, hard to ...