AI tools and apps also rely heavily on unstructured data. For example, an e-commerce company that wants to automate and improve its customer support experience might use AI to sort through social ...

Now more than ever, the ability to leverage data to uncover risks and identify opportunities can be the difference between a firm’s success and failure. In our increasingly digital world, data is no ...

Data management is the process by which businesses gather, store, access and secure data from business software solutions. Here’s what you need to know.

Learn how Enterprise Information Management (EIM) optimizes data use, enhances security, and meets legal requirements for large businesses. Discover its challenges and benefits.

Google’s new Data Manager API gives advertisers a simpler, centralized way to feed first-party data into its AI systems.

High-quality data may be the key to high-quality AI. With studies finding that dataset curation, rather than size, is what really affects an AI model’s performance, it’s unsurprising that there’s a ...

This article is part of a VB special issue. Read the full series here: How Data Privacy Is Transforming Marketing. Data privacy has always been a top priority in both ...

Data security is crucial to protecting vulnerable individuals from potential harm. As many organizations work with sensitive information relating to specific groups, such as minors, the elderly or ...

The era of cloud data has changed drastically. Data that was once concentrated in one location or a central repository is now distributed, and with data spread out, individuals can access it anytime, ...

In the eyes of many, data -- clean, clear and accurate data -- rules the universe. When data suffers from poor quality, however, both the business and its customers can suffer. And even when data is ...

Test data manage­ment (TDM) refers to the process of creating, main­taining, and using test data to validate the functionality of an application. TDM is a critical aspect of the testing process, as it ...