While Black riders have been setting styles since Kitty Knox broke the color barrier at the League of American Bicyclists (then Wheelmen) in 1895, these companies are the first to step into the kit ...

Forbes contributors publish independent expert analyses and insights. Allison Olmsted covers lifestyle for active women as The Gear Diva. Bicycle sales have exploded across just about every category ...

Before Peter and Martin Velits founded their cycling apparel brand Isadore, they were pro riders on the World Tour whose faces were well-known in the peloton. It was the years of training and racing ...

I first noticed this brand a couple years ago, and honestly, with so much top-level cycling apparel available these days, I wondered if there was room on the rack for a new hi-tech label. How ...

As the British cyclist Tao Geoghegan Hart crossed the line to victory at this year’s Giro d’Italia, it marked, for many cyclists, a brief hiatus from a year of uncertainty as a result of the ...

Rapha has published its 2025 impact report, with headlines including the brand's increased use of recycled polyester in its ...

But for 2026, Italian brand Sportful will take over as kit supplier, pushing Assos out. Cancellara’s connection to Sportful has deep roots, though, predating Tudor Pro Cycling. “Sportful has been part ...

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