Shaftesbury Capital has announced that Creed, the luxury authentic perfume house, has opened its flagship store in Covent Garden, unveiling its new store design and third standalone boutique in the UK ...

Creed colognes are among the most prestigious fragrances sold in the world. The House of Creed’s history dates back to the 1700s when the family tailored suits and created fragrances for London ...

The Creed luxury perfume house has opened a flagship store in London’s Covent Garden. Situated at 14 King Street, the standalone boutique is the company’s third in the UK and also features its new ...

What’s left is the wood, the warmth. It’s the sillage – the wake left by a scent, like the last memory of a dream – of Aventus, the star fragrance from niche perfumer Creed. It’s certainly not what ...