Businesses use various advertising methods to bring attention to their products and services. They want to pique consumer interest and ultimately increase sales. Advertising slogans help businesses ...

Founder/Creative Director At The Bureau Of Small Projects - Big Brand Experience Put To Work For Small Businesses, Startups and Non-Profits. As a branding agency, my company is frequently called upon ...

"Don't be evil" is a phrase I read the other day for the first time. It's Google’s former corporate code of conduct, originally introduced when the company went public in 2004. However, the tech titan ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 47 min 54 sec ago By Ad Age and Creativity Staff - 1 hour 4 min ago By Jack Neff - 1 hour 51 min ago 3 hours 2 min ago 4 hours 56 ...

A slogan is a catchy phrase or series of words used to help consumers remember a company, brand or product. Companies create unique, memorable or funny advertising slogans to use in various marketing ...

New research reveals that, contrary to popular belief, brand slogans don't need to be short in order for people to like them. According to the study, published in the Journal of Business Research, ...

A slogan has to be catchy, memorable, and clever—so what happens when a company's tagline turns out to be outdated, insulting, or downright terrible? Slogans and ad campaigns can be make-or-break for ...