Circana research says convenience, indulgence still drive shoppers, despite a growing number of health-minded customers ...

From discounts to luxury pricing, learn how fashion pricing psychology impacts consumer behavior fashion and drives modern ...

Consumer intelligence models are struggling to keep pace with how people actually make decisions today, as consumer journeys ...

As a result, consumer buying behavior is evolving. Rather than defaulting to massive, all-purpose marketplaces, many shoppers ...

Business leaders can take a page out of investors' playbook to become better decision makers when it counts most.

As AI consumer apps evolve, I find it crucial to adopt data-driven decision-making systems that can help drive user growth and achieve ambitious revenue targets. Intuition is no longer enough, and we ...

Micro-moments determine perception long before a purchase ever happens. Each brief interaction either builds confidence ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Academic and industry research into consumer credit behaviour has accelerated dramatically in recent years, driven by ...

Before recommendation engines told us what to want, people developed authentic preferences through trial and error—and ...

If you’re like most people, you crave certainty and familiarity. If we know what to expect, it’s easier to navigate life’s decisions. Yet today, as consumers, we face significant environmental ...