LinkedIn wants a bigger chunk of the streaming TV ad business. The Trade Desk will be its first demand-side platform partner for connected-TV ads.

Finally, pharma marketers and agencies have a way to use TV to reach niche patient populations. It’s through Connected TV (CTV) where viewers watching the same streaming TV show can be presented with ...

“For the first time, Pinterest will combine its intent-rich audience signals with a Connected TV engine, so marketers can clearly measure how TV lifts the results of their performance ad campaigns.” ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. DURHAM, N.H.—New consumer research from Leichtman Research Group, Inc. (LRG) highlights the ...

DURHAM, NH—The internet’s takeover of the American TV set is nearly complete as research shows that almost nine out of ten U.S. households now own at least one connected TV set. and nearly half of ...

Investment in Connected TV (CTV) advertising in Spain surged by 48.4 per cent in 2025, exceeding €174 million, according to the latest Digital Media Advertisi ...

As more and more people flock to streaming channels over traditional TV—yet another trend turbocharged by the pandemic—pharma ad dollars are following them. Advertisers including drugmakers are ...

A number of companies forecast ad spending for the upcoming elections to surpass $10 billion setting a new record. (Photo Illustration by Rafael Henrique/SOPA Images/LightRocket via Getty Images) A ...

VIP+ Analysis: As CTV advertising spend and platform revenues climb, it's just a matter of time until CTV is the biggest TV ad source. The Interactive Advertising Bureau (IAB) estimated in its ”2021 ...

When was the last time you used fewer than three internet-connected devices in a day? Less than two? One? We’re guessing it’s been a long time (if ever). In today’s world, internet-connected devices ...