Product development is a process that involves several stages, from ideation to launch it also determines the success or failure of a product. One critical step in this process is concept testing.
New web-based tools are democratizing the concept testing process and enabling everyone from brand managers at large CPG companies to start-ups to get rapid feedback on new product concepts, packaging ...
TORONTO--(BUSINESS WIRE)--Aleen Inc. (CSE: ALEN-U), a digital wellness company, announced that it begins an early concept testing for smart wellness analytics, following the initiative outlined in its ...
How to skip the guesswork to refine your concept, validate demand, and ensure retail success. In the rapidly evolving 2025 consumer packaged goods (CPG) landscape, where market pressures demand faster ...
UK-based Signoi has enhanced its 'AIBODS' AI-powered persona simulation platform with the addition of Concept Test Mode. This allows clients to quantitatively test product concepts, messaging, and ...
ORLANDO, Fla.--(BUSINESS WIRE)--Laser Photonics Corporation (LPC) (NASDAQ: LASE), a leading global industrial developer of laser systems for cleaning and other material processing applications, and ...
Cummins Inc. CMI recently commenced testing a hydrogen-fueled internal combustion engine (ICE). The proof-of-concept test will help boost Cummins’ existing technology dominance in gaseous-fuel ...
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