Hi! I'm Shelby, and if you ask anyone about my fashion choices...they'll probably tell you I wear a lot of black. Shelby Heinrich My affinity for black clothing doesn't just come from the fact that it ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Picture this: You’re in a store and spot a piece of clothing that you love. You take it to the dressing ...

Seasonal color analysis is making a comeback, driven by TikTok and a push for personalized fashion. Experts like Kirsten ...

Have you ever tried on an item of clothing and immediately put it in the "no" pile, but couldn't quite figure out why. Well, its color might be to blame. Color and style consultant Julia Dobkine, aka ...

LOS ANGELES − "Do you see the difference?" I'm sitting in a chair looking at myself in a mirror. Over my gray apron, Brenda Cooper − a stylist, author and professional color analyst − drapes two ...

A trend from the 1980s is back in a big way and gaining traction with a younger audience. There are corners of TikTok where you can’t escape videos of people “getting their colors done.” It usually ...

To find your ideal shade match, you’ve likely thought about flying to South Korea to pay a professional over $100 to drape fabrics around your neck and see what works best with your face and ...

NEW PALESTINE, Ind. — I had deeply hoped at some point in writing this story, that I would finally get answers that have been percolating deep in my soul since I first stuck my face into a virtual ...

Have you ever been on your way to a date and wondered what shirt would look better with your newly-highlighted hair - the emerald green blouse or a sky blue option? What about when you're getting ...

Whether you're a winter, autumn, spring or summer, we've nailed down the best pieces to shop for your color season. We don't know about you, but the color analysis trend has been all over our TikTok ...