Discover the influence that Coca-Cola and Pepsi have over the global non-alcoholic beverage market and which company controls the greater share.

PepsiCo announced this morning that it is extending The Pepsi Challenge into 2026, as it claims Pepsi Zero Sugar defeated Coke Zero. The team dropped a ton of new info about the results of the Taste ...

PURCHASE, N.Y., Dec. 3, 2025 /PRNewswire/ -- 50 years ago, PEPSI ® put its cola to the test and America agreed: Pepsi tastes better than Coke. Now, with growing consumer demand for great-tasting ...

Reliance Industries has revived Campa Cola at INR10 a bottle, echoing its Jio-style pricing play to challenge Coca-Cola and ...

Pepsi is bringing back an expanded “Pepsi Challenge” for 2026. Pepsi’s 2025 revival of “The Pepsi Challenge,” which originally debuted in 1975, pitted Pepsi Zero Sugar against Coke Zero Sugar, with ...

It’s true – Pepsi Zero Sugar tastes better and is more refreshing than Coke Zero Sugar, based on a nationally conducted taste test. To ensure people across the U.S. can discover this themselves, Pepsi ...

SAN DIEGO (FOX 5/KUSI) — In celebration of its 50th anniversary, Pepsi has brought back its “The Pepsi Challenge” with stops all across the country to determine people’s preferred cola. The Pepsi ...

If you’ve ever heard someone order a Coke and get asked, “Is Pepsi okay?” you know the answer is probably "no," even if they say "yes" to be polite. For some people, that question lands like a minor ...

Pepsi turns back the clock in the brand's latest Super Bowl 60 commercial teaser, unveiling a creative marketing theme that has been considered one of the most memorable in advertising lore. The ...

Add Yahoo as a preferred source to see more of our stories on Google. Pepsi gives Coke's bear a challenge. - PepsiCo THE AD: Pepsi Zero Sugar’s Super Bowl ad, “The Choice,” gives Coca-Cola’s iconic ...

Add Yahoo as a preferred source to see more of our stories on Google. Pepsi shocks Coke's polar bear. - PepsiCo Creatives are saying cheers to Pepsi’s Big Game ad. Ahead of the Super Bowl, Pepsi Zero ...

The first Pepsi Challenge tour in 50 years didn’t feature regular or even Diet Pepsi. Instead, the blind taste-test showdown last year pitted Pepsi Zero Sugar against Coca-Cola Zero Sugar. At the ...