In traditional decision making, the metrics that impact the bottom line will almost always take precedence over the underlying drivers of change. The reasons behind a purchase decision fade into ...

Data purists would rap my knuckles for asking this question and reply, "Never". On the other hand, "data sophists" who're accustomed to lying with Big Data in even more crude ways would wonder, “Duh, ...

A comment posted by a reader on a recent post reprimanded me for suggesting that marijuana caused relationships to go bad. In this instance the reader was mistaken, as I had specifically used the word ...

One of the first things taught in introductory statistics textbooks is that correlation is not causation. It is also one of the first things forgotten. – T. Sowell Correlations are often mistaken for ...

Get your news from a source that’s not owned and controlled by oligarchs. Sign up for the free Mother Jones Daily. The key statistical issue that needs to be addressed by the ...

There are a lot of SEO studies out there, but not all of them are made equal. Here's how to decide if X is really affected by Y, or merely a coincidence. Every so often the SEO community will erupt ...

As most of you are aware, the LSAT is designed to measure skills that are considered essential for success in law school. The three multiple-choice question types on the LSAT are reading comprehension ...

Abel Garcia speaks to a doctor on a key distinction between acetaminophen, the active ingredient in Tylenol, and autism following the Trump administration's recent claims LAS VEGAS (KTNV) — The Trump ...