Since the rebrand, MS NOW has experienced double-digit growth in total viewers. In prime, MS NOW’s viewership climbed 13% ...

When a sports team loses, its fans don't hang around for the postgame show. The same goes for the tribal habits of cable news audiences. Viewers have fled left-leaning MSNBC since Vice President ...

In the early 1980s, when cable TV was young and music videos were on the cutting edge, Doug Herzog used to fly coach for his job as a junior MTV programming executive. When he traveled, Herzog would ...

Changing its mind about keeping its name, the MSNBC news network said Monday it will become My Source News Opinion World, or MS NOW for short, as part of its corporate divorce from NBC. The TV network ...

WASHINGTON — Television’s MSNBC news network is changing its name to My Source News Opinion World, or MS NOW for short, as part of its corporate divorce from NBC. The network, which appeals to liberal ...

MSNBC is being renamed after parent company Comcast spins the cable news channel off into a separate corporate entity later this year. MSNBC will be known as MS NOW once it becomes part of Versant, a ...

After Donald Trump’s reelection, David Zaslav expressed hope a Republican administration would smooth the way for industry consolidation. As the Warner Bros. Discovery chief goes the opposite way by ...

Television’s MSNBC news network is changing its name to My Source News Opinion World, or MS NOW for short, as part of its corporate divorce from NBC. The network, which appeals to liberal audiences ...