A solid brand is key to business success, but over the years I have seen many companies try to commit suicide by killing the brand identities they spent so many years and so much money creating. Many ...

Imagine you’re at a grocery store and about to head to a dinner party. You’re looking through the wine aisle, trying to find a bottle to take with you. You know a little about wine, and you know your ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Businesses compete on many levels. Companies try to outsell their competitors by adding more ...

Marketing has long struggled to establish a standard measurement for brand value. Quantifying emotional impact in consumers, using AI, could be the next major marketing trend. Companies like Equinox ...

While Porsche is the most valuable luxury brand as per Brand Finance’s ‘Luxury & Premium 50 2025’ report, Dior is the ...

Across industries, we consider consumer journeys that move through the purchase funnel: awareness and interest, consideration and intent, evaluation and purchase, and finally, advocacy and repeat ...

The COVID-19 pandemic highlighted the importance of a strong brand in times of economic crises. According to the Edelman Trust Barometer, the percentage of the population who trust private businesses ...

Apple retains its position as the world's most valuable brand for the 13th consecutive year, even as the tech giant sees a continued decline in brand value, according to Interbrand’s 2025 Best Global ...

Tesla's sales have lost steam in 2025, despite setting a new record in the third quarter. This caused Tesla's brand value to plummet 35%, according to Interbrand. Its Best Global Brands 2025 rankings ...

What’s the most valuable food and beverage brand? While food and beverage has more than its share of big names, Nestlé recently ranked as the world’s most valuable food brand and Coca-Cola KO as the ...