blu was a huge growth leader for Lorillard before the Reynolds American merger. Image: Lorillard. Electronic cigarettes have become increasingly popular as an alternative to traditional tobacco ...

(Reuters) - Lorillard Inc said two of its e-cigarette subsidiaries sued Zippo Manufacturing Co in the United Kingdom to protect itself from Zippo's claims of trademark infringement regarding the blu ...

Aug 18 (Reuters) - A German court has ordered a subsidiary of U.S. tobacco giant Lorillard Inc to stop selling the popular blu e-cigarettes in that country, citing trademark confusion with lighter and ...

WASHINGTON--(BUSINESS WIRE)--Antoine Blonde, president of Fontem US, Inc., marketer and seller of the blu e-cigarette brand, accepted an invitation to testify before the House Committee on Energy and ...

GREENSBORO — Newport maker Lorillard Inc.'s profit fell 4.2 percent in the second quarter as sales of its market-leading Blu electronic cigarettes dropped and it sold fewer cigarettes. The nation's No ...

Zippo and the nation's third-biggest tobacco company are battling over the Blu brand name being used for both Zippo lighters and a hugely popular electronic cigarette. Zippo, based in Bradford, ...