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For The Blair Witch Project to work its magic on the box office, people needed to believe that the story was real.

This is the second sequel to The Blair Witch Project, the original “found footage” horror film. Would Lionsgate take this opportunity to reintroduce a once promising premise into a new style of film, ...

More than a year before “The Blair Witch Project” hit theaters and became a cultural phenomenon, its central mystery had already gone viral. According to the movie’s fledgling promotional website, ...