From rose-gold jewelry and devices to celebrities decked out in head-to-toe pink, it would seem that pink’s popularity only continues to grow. Pink eyeshadow is one of the latest must-haves. And while ...

Urban Decay who?

Which pink eyeshadow palettes are best? Pink is a soft, sometimes-overlooked eye shadow color that adds softness and whimsy to a makeup routine. On pale skin, it can make skin look dewy and fresh. On ...